Ways to Improve Your Listing Presentation

The latest episode of the Tom Ferry Show is all about optimizing your strategies and pitch to sellers and ways to improve your listing presentation.  You are obviously already utilizing all of our helpful listing packet materials, but Tom goes into very specific detail about tailoring your marketing proposal to your sellers needs,  utilizing property video to set yourself apart from the neighborhood competition, professionalism when arriving and preparing for the appointment, creating a degree of separation between you and the other agents they may be interviewing, and of course “what’s the value of my house” and how to properly help your sellers price their home to sell.

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