Tom Ferry Show: Get More Referrals From Your Database

“I don’t romanticize about anything. There’s multiple channels, a ways to reach out and connect with people. There’s no wrong way to do it. The mistake that we’re making is not casting a large enough net. My point to you is, look at all these different ways that you can reach out and engage with people. That you can reach out and touch people. The mistake that we’re making today is, we all want more referrals, but we’re not paying attention to help consumers ore behaving and consuming data and content today.”

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