The Expanding Role of Technology and Internet Marketing in Real Estate

With their astronomical number of daily users and the emergence of native advertising on Facebook, Instagram and other social platforms, it is becoming more and more important for real estate agents to understand the expanding role of technology and internet marketing in real estate.  Over the next few years the buying process could transition completely online by utilizing the 3d virtual reality technology that Facebook, YouTube and many others are beginning to debut already.  Imagine a world where you can walk through a home for sale and look around just like you’re playing a video game all from the comfort of your own home sitting at your computer…  That world is already here.

The time you could invest now into learning how to take advantage of this new technology will lay the groundwork for the next 20+ years of your successful real estate career as you will be a step ahead of the average agent.  The home buyer of “yesterday” may have enjoyed driving around with you to tour homes for sale and they needed YOU to help them see and learn about those homes…  The home buyer of “tomorrow” will not even need to leave their house or apartment and they will have all the information they could ever need at their fingertips.  Now is the time to figure out how you are still going to be relevant 5 or 10 years from today as millennial home buyers may fundamentally change the way the industry works.


Here is some more interesting information from HuffPost Business:

As the number of Internet users increases, consumers have greater access to information, products and services. For those working in the real estate industry, this means the focus for 2015 must switch online and to mobile for marketing their properties and reaching the maximum number of potential customers.

For homebuyers, the growth of the Internet has made the house-hunting process more convenient and less time-consuming. In many emerging markets, the only way to find homes was to drive around and look for the “for sale” signs outside available properties. The advent of the Internet has enabled these house-hunters to search for properties from the comfort of their own home, narrowing down the search to only the real estate options that meet their personal requirements.

Working closely with sellers, developers and brokers, it has become clear to me that the Internet significantly helps them, particularly when it comes to cost. Advertising via online platforms costs a fraction of traditional, print media. Instead of paying for a quarter or half page advert, which has a word and image limit, developers, brokers and sellers can promote their properties, including as much information as they like, and a number of images.

An added bonus of using the Internet is the ability to analyze how many people have clicked on a link, the number of email and telephone leads, and the percentage of call-back requests. This real-time feedback enables sellers, developers and brokers to see the performance of their listings and calculate the conversion rate, as well as return on investment.

Technology is developing at a rapid speed. As connectivity improves, and we see the emergence of 5G services, more emerging markets will see a shift away from traditional offline house-hunting methods. Having an online presence is now a must-have for real estate agents, developers and sellers, as the sector begins to acknowledge that the Internet is an integral part of the modern house-hunting process for emerging markets.


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photo by Flickr user Sergey Galyonkin

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