Tech’s Effect on Real Estate Marketing

We have posted our thoughts on the future of real estate technology in the past, here is an article by Mike Wheatley for on a similar topic:

Many believe that the future of real estate marketing is quite grim for real estate agents and it is quite hard to argue with that.

The fast evolution of the Internet has made it possible for the homeowner to sell his own property. There are tutorials on how to sell the home for maximum profits and literally anyone can read them. At the same time, most real estate agents are outdated, utilizing old promotional methods. In order to survive in the future, evolution is key for the real estate agent.

Selling Properties Through The Internet

What has to be understood is that most of the properties that are available for sale or for rent are now presented online. With this in mind, it is really important to set up a really good website that’s appealing and loads quickly, with a huge focus on the property itself. There’s also a huge effect that appears thanks to the use of social networks, especially Facebook and Pinterest.
The only problem is that while you can easily use online marketing techniques to promote real estate properties, this does not actually mean that a sale will be made. A person that is interested in buying will still have to visit. Considering this, there will likely never be a disappearance of face-to-face sales techniques. Regardless, the first impact is made through the online world – with the future does moving towards an even stronger online influence.

Video Marketing Techniques

At the moment there are not many real estate agents that use video to promote their properties; this is a shame. There is nothing better than presenting a video of what you are promoting since essentially makes the sale go a lot faster.

read the full article from here:

photo by Flickr user tec_estromberg


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