Kathryn Royster wrote a 2 part article for Inman.com on the use of real estate video in an agent’s marketing strategy. Here are a few excerpts from the article…
Real estate agents are playing second fiddle to the Internet.
According to the 2013 Google/NAR study, “The Digital House Hunt,” 92 percent of homebuyers use the Internet to help them find their next home (by comparison, 87 percent use an agent). What’s more, the average homebuyer spends three weeksresearching real estate online before even calling an agent.
The takeaway? Homebuyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. Homebuyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market.
In 2012, the National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent of agents are actually using video. In other words, there’s a huge untapped audience out there, just waiting to watch your videos.
A study by international listing website Domain.com found that video increased listing inquiries by 403 percent. That’s inquiries, not just views. In other words, properties listed with video generated four times the number of quality leads.
read more from Inman.com here:
part 1: http://www.inman.com/next/by-the-numbers-why-you-cant-afford-to-skip-video-marketing/
part 2: http://www.inman.com/next/by-the-numbers-how-to-focus-your-video-marketing-for-the-biggest-return-on-investment/