“With all the buzz surrounding social media marketing, it’s not surprising that in its 2015 Emerging Trends In Real Estate report, the Urban Land Institute (ULI) touted social media use as the golden ticket for agents looking to gain an edge.
“… Real estate companies that can harness the power of social media to manage and market property will gain enormous advantage over laggards in this arena,” wrote the study’s authors. #Duh!
We already know social media marketing is important. But that’s not the real news. According to media expert and author Guy Kawasaki, chief evangelist of Canva, agents are just a few steps away from realizing social media’s full potential for their businesses.
“I can name other factors that may be more powerful,” Kawasaki says. “Economic conditions, mental state because of economic conditions, good listings, low interest rates, providing good service, achieving good word of mouth without social media.
“But if you took two agents who were operating in all the same conditions listed above, same competence, same listings, etc., then, yes, social media will provide the edge because social media equals marketing for entrepreneurs and small businesses.”