Ways to Increase Your Content Marketing Output
The following is from an article by Brenna Humphreys for Inman.com: You can’t open a trade publication these days without seeing an article urging real estate professionals to generate content […]
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35 Real Estate Marketing Tips
The following list is from WordStream The real estate industry has had some interesting ups and down over the past decade – NAR (National Association of Realtors) membership hit its […]
The Real Value of Video is the Payoff
As real estate, mortgage and title company professionals we are seeing marketing shifting to video more and more. Why? Video is one the most powerful and fastest ways to convey […]
Target Your Real Estate Marketing
In the following article, Bernice Ross recalls a meeting with one of her coaching clients and why her real estate marketing was not hitting her target audience. Using the latest […]
Become a Local Real Estate Expert
Do you have a section of your website dedicated to showcasing Sacramento and it’s surrounding communities… Or more likely a special focus on the particular area where you do your […]
The Expanding Role of Technology and Internet Marketing in Real Estate
With their astronomical number of daily users and the emergence of native advertising on Facebook, Instagram and other social platforms, it is becoming more and more important for real estate […]
Pricing Your Home to Sell
The following is from an article on Inman.com by Jeff Gould about pricing your home to sell in a competitive market. It may seem counter-intuitive, but setting the price of […]
Marketing Real Estate on Pinterest
One of the fastest growing social networks today is Pinterest. There is an avid community pinning photos and building their dream homes on their boards… All they need is the Realtor […]
New Home Sales See Strongest February Since 2008
Sacramento home sales figures from early 2015 indicate we are in for a great year of Real Estate in Northern California… Sacramento-area home sales hit 330 in February — the […]
Real Estate Video Marketing’s Biggest ROI
Kathryn Royster wrote a 2 part article for Inman.com on the use of real estate video in an agent’s marketing strategy. Here are a few excerpts from the article… Real […]
Sacramento Is a City on the Verge
What do Garth Brooks, Jeff Koons & George Karl have in common? From the outside looking in, you may not see the connection between these 3 men and what they […]
Does Home Staging Add Value to the Selling Process?
Hank Bailey at Inman.com has an interesting take on hiring a home stager for your next listing. He says (and we tend to agree 😉 ) “I find that the […]
30 Tips for Increasing Your Home’s Value
HGTV’s Interior Remodeling Blog recently posted this article detailing 30 Tips for Increasing Your Home’s Value… Follow the link below to read all of their tips. The road to selling […]
The Wrong Wording Could Cost You Thousands
the following is from a post on news.com.au real estate: While well-chosen words can help boost your sale price, the authors of Zillow Talk argue that the wrong words can have […]
This Is Why Sacramento Is Great.
Another great video from the folks over at Varient3 Productions on the heels of the annual State of Downtown Breakfast Bethany Harris at SacramentoPress.com summed up the event with the […]
6 Reasons to Use Instagram for Real Estate Marketing
There are over 300 million users on Instagram (including sacrep) and if you are not already finding the best way to reach your audience on this platform now is the […]
5 Real Estate Marketing Truths for 2015
Is your marketing program on auto-pilot? Have you settled for “good enough?” Consumer, media, and marketing trends all change over time and it’s easy to fall behind and lose traction. When you look at your current program, are you taking these 5 marketing truths into consideration?
Tom Ferry Show: Get More Referrals From Your Database
“I don’t romanticize about anything. There’s multiple channels, a ways to reach out and connect with people. There’s no wrong way to do it. The mistake that we’re making is not casting a large enough net.”
Proposed FAA Rules Would Allow Aerial Real Estate Photography
The Federal Aviation Administration recently issued a set of proposed rules for unmanned aerial systems that would enable the use of drone photography for real estate nationwide.
Real Estate Agents Can Dominate Social Media
“With all the buzz surrounding social media marketing, it’s not surprising that in its 2015 Emerging Trends In Real Estate report, the Urban Land Institute (ULI) touted social media use […]