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Articles

Ways to Increase Your Content Marketing Output

May 14, 2015May 11, 2015 sacrep

The following is from an article by Brenna Humphreys for Inman.com: You can’t open a trade publication these days without seeing an article urging real estate professionals to generate content […]

 Articles, Real Estate Marketing, Real Estate Video  content marketing, real estate marketing, Video  Leave a comment

35 Real Estate Marketing Tips

April 19, 2015April 17, 2015 sacrep

The following list is from WordStream The real estate industry has had some interesting ups and down over the past decade – NAR (National Association of Realtors) membership hit its […]

 Articles, Real Estate Marketing  lists, pinterest, real estate marketing, social media  Leave a comment

The Real Value of Video is the Payoff

April 12, 2015April 7, 2015 sacrep

As real estate, mortgage and title company professionals we are seeing marketing shifting to video more and more. Why? Video is one the most powerful and fastest ways to convey […]

 Articles, Real Estate Marketing, Real Estate Video  inman, property video, real estate marketing, Video  Leave a comment

Target Your Real Estate Marketing

April 7, 2015 sacrep

In the following article, Bernice Ross recalls a meeting with one of her coaching clients and why her real estate marketing was not hitting her target audience.  Using the latest […]

 Articles, Real Estate Marketing  inman, postcards, real estate marketing  Leave a comment

Become a Local Real Estate Expert

March 30, 2015 sacrep

Do you have a section of your website dedicated to showcasing Sacramento and it’s surrounding communities…  Or more likely a special focus on the particular area where you do your […]

 Articles, Real Estate Marketing, Real Estate Video, Sacramento, Social Media  community, GaryV, real estate marketing, RISMedia, sacramento, social media, YouTube  Leave a comment

The Expanding Role of Technology and Internet Marketing in Real Estate

March 26, 2015March 26, 2015 sacrep

With their astronomical number of daily users and the emergence of native advertising on Facebook, Instagram and other social platforms, it is becoming more and more important for real estate […]

 Articles, Industry News, Real Estate Marketing, Social Media  facebook, huffpost, Instagram, millennials, real estate marketing, social media, virtual reality  Leave a comment

Pricing Your Home to Sell

March 25, 2015March 24, 2015 sacrep

The following is from an article on Inman.com by Jeff Gould about pricing your home to sell in a competitive market.  It may seem counter-intuitive, but setting the price of […]

 Articles, For Sellers  inman, pricing, property value, seller information  Leave a comment

Marketing Real Estate on Pinterest

March 19, 2015March 18, 2015 sacrep

One of the fastest growing social networks today is Pinterest.  There is an avid community pinning photos and building their dream homes on their boards…  All they need is the Realtor […]

 Articles, Real Estate Marketing, Social Media  inman, millennials, pintrest, real estate marketing, social media  Leave a comment

New Home Sales See Strongest February Since 2008

March 13, 2015March 12, 2015 sacrep

Sacramento home sales figures from early 2015 indicate we are in for a great year of Real Estate in Northern California… Sacramento-area home sales hit 330 in February — the […]

 Articles, Industry News, Sacramento  sacramento, sacramento business journal, statistics  Leave a comment

Real Estate Video Marketing’s Biggest ROI

March 12, 2015March 9, 2015 sacrep

Kathryn Royster wrote a 2 part article for Inman.com on the use of real estate video in an agent’s marketing strategy.  Here are a few excerpts from the article… Real […]

 Articles, Real Estate Marketing, Real Estate Video  inman, real estate, real estate marketing, Video  Leave a comment

Sacramento Is a City on the Verge

March 10, 2015March 9, 2015 sacrep

What do Garth Brooks, Jeff Koons & George Karl have in common?  From the outside looking in, you may not see the connection between these 3 men and what they […]

 Articles, Sacramento  Downtown ESC, Downtown Sacramento, Kings, SacBee, sacramento  Leave a comment

Does Home Staging Add Value to the Selling Process?

March 6, 2015March 4, 2015 sacrep

Hank Bailey at Inman.com has an interesting take on hiring a home stager for your next listing.  He says (and we tend to agree 😉 )  “I find that the […]

 Articles, For Sellers, Interior Design, Real Estate Marketing  home staging, property value, real estate marketing  Leave a comment

30 Tips for Increasing Your Home’s Value

March 5, 2015March 4, 2015 sacrep

HGTV’s Interior Remodeling Blog recently posted this article detailing 30 Tips for Increasing Your Home’s Value…  Follow the link below to read all of their tips. The road to selling […]

 Articles, For Sellers  home improvement, property value, seller information  Leave a comment

The Wrong Wording Could Cost You Thousands

March 4, 2015 sacrep

the following is from a post on news.com.au real estate: While well-chosen words can help boost your sale price, the authors of Zillow Talk argue that the wrong words can have […]

 Articles, Real Estate Marketing  listing copy, property value  1 Comment

This Is Why Sacramento Is Great.

February 26, 2015February 24, 2015 sacrep

Another great video from the folks over at Varient3 Productions on the heels of the annual State of Downtown Breakfast   Bethany Harris at SacramentoPress.com summed up the event with the […]

 Articles, Industry News, Sacramento  Downtown Sacramento, Mayor, sacramento, sacramento real estate photographers, SacramentoPress.com, Video  Leave a comment

6 Reasons to Use Instagram for Real Estate Marketing

February 24, 2015February 24, 2015 sacrep

There are over 300 million users on Instagram (including sacrep) and if you are not already finding the best way to reach your audience on this platform now is the […]

 Articles, Real Estate Marketing, Social Media  Instagram, real estate marketing, sacrep, social media, zillow  Leave a comment

5 Real Estate Marketing Truths for 2015

February 20, 2015February 24, 2015 sacrep

Is your marketing program on auto-pilot? Have you settled for “good enough?” Consumer, media, and marketing trends all change over time and it’s easy to fall behind and lose traction. When you look at your current program, are you taking these 5 marketing truths into consideration?

 Articles, Industry News, Real Estate Marketing, Social Media  millennials, real estate marketing, RISMedia  Leave a comment

Tom Ferry Show: Get More Referrals From Your Database

February 18, 2015February 24, 2015 sacrep

“I don’t romanticize about anything. There’s multiple channels, a ways to reach out and connect with people. There’s no wrong way to do it. The mistake that we’re making is not casting a large enough net.”

 Articles, Industry News, Real Estate Marketing, Social Media  real estate marketing, referrals, social media, Tom Ferry  Leave a comment

Proposed FAA Rules Would Allow Aerial Real Estate Photography

February 17, 2015February 24, 2015 sacrep

The Federal Aviation Administration recently issued a set of proposed rules for unmanned aerial systems that would enable the use of drone photography for real estate nationwide.

 Articles, Real Estate Marketing  aerial photography, NAR, real estate marketing, real estate photography  Leave a comment

Real Estate Agents Can Dominate Social Media

February 13, 2015February 24, 2015 sacrep

  “With all the buzz surrounding social media marketing, it’s not surprising that in its 2015 Emerging Trends In Real Estate report, the Urban Land Institute (ULI) touted social media use […]

 Articles, Social Media  inman, real estate marketing, social media  Leave a comment

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