“Have you ever received an email from a colleague that was so poorly written you lost a little respect for them? The same rules of professionalism apply to your property listings.
When your property photos look great, the market is healthy and you’re achieving strong interest from buyers, it’s easy to overlook the importance of the words in your listing.
After all, writing listings is a time drain. You’re already juggling multiple deadlines, the phone won’t stop ringing, and you need to get the listing copy crossed off your ‘to-do’ list as quickly as possible.
But producing professional-quality property listings is about more than the buyer. Your listings also communicate your professional standards to potential vendors and the industry at large.
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